The launch of your application is an important step in today’s technological age. However, raising your child from the ground up is only half the equation. Without users, your application is nothing more than lines of code that your computer understands and executes. You need to create your own user base to monetize your application with ads or paid subscriptions. For a technology start-up, there are five simple but effective ways to quickly attract users:
1. Optimize your ranking in the App Store
As has been the case for decades, rankings in search engines are an important factor in determining the visibility of a website.
Your ranking in the App Store mainly determines the number of users that can find your application in the App Store or the Android Marketplace. Focus your efforts on choosing the right word or key phrase by giving your proposal a creative but clear title and writing a short but concise meta description. For your keywords, think about what your ideal user will type in the search box when they try to find an application like yours.
2. Have a website to advertise your request on
It is common nowadays for companies to have both a website and a mobile version. The website increases the visibility of your brand by extending its reach to mobile devices and desktop users. The website also offers more canvas for the presentation and promotion of your brand content. You can add more photos, videos, logos and other aesthetic elements without it looking clumsy or messy. Bookmark a separate section of your website for your mobile application using a discreet banner that points to a page in the footer or at the edge of the section.
3. Promotion of social media
Why is software so expensive? There are many reasons why creating an application, including advertising, is expensive. Fortunately, social media advertising is worthless. Research shows that internet users spend almost a third of their time on one or more social media platforms. Most of these users can access their Facebook, Instagram or Twitter accounts from their mobile device, whether it’s a smartphone or tablet. This means they can find and install the application they find more easily through their information flow; the social media platform on which you promote your application largely depends on your target audience. There are some subtle differences between the user base of these platforms, and a better understanding of these platforms can help you better understand your limited advertising resources.
4. Cooperation with other companies
By collaborating with other companies, your application will benefit from more media resources and ultimately an effective channel to attract more downloads. Again, depending on your target group, you will want to work with media channels that make use of your ideal user. Possible media channels to explore include bloggers, online magazines, corporate blogs and specialist content markets. You can also call or email local companies that match the values of your brand, product or service. At the same time, you need to take a close look at the people you’re dealing with, which can significantly influence public perception and the legitimacy of the brand.
5. Set something for free for
The costs can have a significant deterrent effect on attracting more users to the application. If you leave the choice between a free application and an application that costs money, the latter loses more than half the time. Instead of charging a high amount in advance, you should consider offering the application free of charge and then charge a monthly fee after your trial period. Another common way to monetize your application is by offering a free basic account and then selling a premium version that gives access to more features and content. You can also participate in competitions whose winners are rewarded with a purchase credit or a free monthly subscription. In any case, it can help to increase the number of downloaded files if something is made available to users without conditions.
When you create a database of custom requests, you always aim for qualitative leads, even if they cost more. Avoid jeopardizing your brand values by following every potential user you can find. Instead, use your resources to find your target audience, understand their needs and behaviors, and create marketing campaigns that reflect those needs and behaviors.
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